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Driving Your Own PR & Social Media Strategy Workshop

3/1/2012

Do you want to discover how to get more media exposure for your business in 2012 and make an impression online?

Our next half day workshop, ‘Driving your own PR & Social Media Strategy’ will equip you with the tools to make a powerful impact in the media and boost your business' online presence.

Date: Friday 17th February 2012 (9.30am - 1pm)
Location: Premier Business Centre, Sandyford, Dublin 18
(Tea/Coffee and sandwiches will be provided)

Book now and avail of our special discounted rate for January of €95 (normal rate €125)

Upon completion of this practical, interactive workshop you will:

* Understand how media outlets and journalists work

* Be equipped to develop relationships with journalists that are important for your business

* Be able to write effective press releases and develop powerful online content that gets you noticed

* Know how to pitch story ideas that appeal to editors and influential bloggers

* Have a strategy to drive and promote your business using social media (including Facebook, Twitter & Blogs)

* Know how to prepare for traditional media interviews (Radio, TV & Newspapers) and get your message across

**Workshop numbers are limited to ensure individual attention.

To book your place, please email [email protected] or call 086 806 8821.

Driving Your Own PR & Social Media Strategy Workshop - Friday 17th February 2012

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Have you got what it takes?

12/9/2011

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It's almost term time again and I am busy making final preparations for delivering core modules of the Fitzwilliam Institute's PRII Post Graduate Diploma in Public Relations.

My training objective as always is that my students will not just be fully prepared for their exams and achieve their qualifications, but heavily armed with practical skills to work in the industry. I know that on our first day of term, students will want to know what those essential, practical skills are. Here are my top 5:

1. Writing Skills - From writing press releases and media briefing documents to scripts for key note speakers and content for social media sites, being able to get your client's message across to a target audience is crucial.

2. Organisational Skills - Working to media deadlines and your clients' schedules can be a juggling act. Being able to do so calmly and efficiently can turn out to be a performance that wins you fans for life.

3. React & Repsond Know-How - You have to be available, flexible and confident to deal with situations that can occur outside of your control. Being able to plan properly for crises and emerge from them with your reputation enhanced is a skill worth shouting about.

4. Media Relations Skills - Knowing how journalists work and giving them what they want will help to make you a respected go-to person for the media. It's your ability to build and maintain relationships with the media that clients will value. It goes without saying that skills in social media are a must but let's save that for another post.

5. Enthusiasm and Passion - It's great to get to work with people that love what they do. Having genuine passion for your client or organisation makes working together on projects enjoyable. Doing your research, paying attention to detail and outperforming on expectations on each project makes working in PR a wonderful life-long career.

It's always exciting to meet a new group of students. Looking forward to getting know you all and getting to work!

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Media Relations Workshop for SMEs

7/3/2011

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Effective Media Relations to Promote Your Business
– a Toolkit for SMEs

Date: Friday 1st April 2011 – 9am- 1pm

In conjunction with Dun Laoghaire Rathdown Chamber Offices, Zoe Healy (zenith pr) and business journalist Frank Dillon present a practical half-day session targeted specifically at SMEs.

In this highly practical training programme you will learn what journalists want and the key techniques to get more media exposure for your organisation. This session will provide you with cost effective ways of promoting your business to local and national media organisations, including key tips on using social media such as Facebook, Twitter and Blogs.

On completion you will:

Understand how media outlets and journalists work
Have the skills and confidence to develop relationships with journalists
Know how to write a press release that gains coverage
Be able to pitch story ideas that appeal to editors
Understand how to get your message across in media interviews
Be equipped to promote your business using social media

The session will include a workshop element where the presenters will give advice tailored to your specific needs. Limited places will ensure individual attention.

Date: Friday 1st April 2011 – 9am- 1pm

Venue: DLR Chamber Boardroom – Haigh Terrace, Dun Laoghaire, Co. Dublin

Cost: €165 for Chambers members, €190 for non-members (inc. coffee/ sandwiches)

For further information or to book a place on this half day course, please email Zoe or call 086 806 8821.

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Driving Your Own PR & Social Media Strategy Workshop

Have you got what it takes?

Media Relations Workshop for SMEs

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