Media Relations Workshop for SMEs

Effective Media Relations to Promote Your Business
– a Toolkit for SMEs

Date: Friday 1st April 2011 – 9am- 1pm

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In conjunction with Dun Laoghaire Rathdown Chamber Offices, Zoe Healy (zenith pr) and business journalist Frank Dillon present a practical half-day session targeted specifically at SMEs.

In this highly practical training programme you will learn what journalists want and the key techniques to get more media exposure for your organisation. This session will provide you with cost effective ways of promoting your business to local and national media organisations, including key tips on using social media such as Facebook, Twitter and Blogs.

On completion you will:

• Understand how media outlets and journalists work
• Have the skills and confidence to develop relationships with journalists
• Know how to write a press release that gains coverage
• Be able to pitch story ideas that appeal to editors
• Understand how to get your message across in media interviews
• Be equipped to promote your business using social media

The session will include a workshop element where the presenters will give advice tailored to your specific needs. Limited places will ensure individual attention.

Date: Friday 1st April 2011 – 9am- 1pm

Venue: DLR Chamber Boardroom – Haigh Terrace, Dun Laoghaire, Co. Dublin

Cost: €165 for Chambers members, €190 for non-members (inc. coffee/ sandwiches) 

For further information or to book a place on this half day course, please email Zoe or call 086 806 8821.