This week, I'll be speaking at a DLR County Enterprise Board START Network meeting and sharing some tips on dealing with the media. I will also be advising these new business owners on how to kick start and drive an effective PR campaign themselves.

Many people are afraid of approaching journalists but, remember, they need you as much as you need them! Newspapers, radio and television programmes need stories and your business could be of interest to them. However, you need to prepare before you pick up that phone. You need to know who to contact, when and how to contact them and what you're going to tell them. Could it really be as simple as that?

With a proper plan, some professional know-how and a dash of courage, you can generate great exposure for your business that will get people talking.

Do you need help launching your business?

Would you like details of our next Driving Your Own PR Campaign workshop?

Contact Zoe Healy to kick off your PR campaign.

_ Do you want to discover how to get more media exposure for your business in 2012 and make an impression online?

Our next half day workshop, ‘Driving your own PR & Social Media Strategy’ will equip you with the tools to make a powerful impact in the media and boost your business' online presence. 

Date: Friday 17th February 2012 (9.30am - 1pm)
Location:  Premier Business Centre, Sandyford, Dublin 18
(Tea/Coffee and sandwiches will be provided)

Book now and avail of our special discounted rate for January of €95 (normal rate €125)

Upon completion of this practical, interactive workshop you will:

* Understand how media outlets and journalists work

* Be equipped to develop relationships with journalists that are important for your business

* Be able to write effective press releases and develop powerful online content that gets you noticed

* Know how to pitch story ideas that appeal to editors and influential bloggers

* Have a strategy to drive and promote your business using social media (including Facebook, Twitter & Blogs)

* Know how to prepare for traditional media interviews (Radio, TV & Newspapers) and get your message across

**Workshop numbers are limited to ensure individual attention.

To book your place, please email or call 086 806 8821.

Driving Your Own PR & Social Media Strategy Workshop - Friday 17th February 2012