This week, I'll be speaking at a DLR County Enterprise Board START Network meeting and sharing some tips on dealing with the media. I will also be advising these new business owners on how to kick start and drive an effective PR campaign themselves.

Many people are afraid of approaching journalists but, remember, they need you as much as you need them! Newspapers, radio and television programmes need stories and your business could be of interest to them. However, you need to prepare before you pick up that phone. You need to know who to contact, when and how to contact them and what you're going to tell them. Could it really be as simple as that?

With a proper plan, some professional know-how and a dash of courage, you can generate great exposure for your business that will get people talking.

Do you need help launching your business?

Would you like details of our next Driving Your Own PR Campaign workshop?

Contact Zoe Healy to kick off your PR campaign.